Home Forums 360° Virtual Tours Facts and figures on how virtual reality helps sell a property?

This topic contains 4 replies, has 5 voices, and was last updated by  Ara Parikh 3 months, 3 weeks ago.

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  • #15281

    Jamie Watkins
    Forum Member

    Hi guys, iv been looking around for some statistics on how virtual reality tours help to sell a property, e.g how many shares, views, sale time, leads generated, can anyone tell me what they know or have read? Cheers

    #15587
    Anh Trinh
    Anh Trinh
    Forum Member

    There are Virtual Tour service providers which specifically serve in Real Estate industry like Tmmoviewer, you may directly inbox them for numbers

    A Designer, Developer, Photographer & a Startup guy, i build Lapentor - the free Virtual Tour Software - with my team to make 360 Tour simple & beautiful again

    #16013

    saul burgos
    Forum Member

    I have some data about this on an article that I wrote time ago. Maybe can help:

    https://paneek.blogspot.com/2016/11/benefits-of-virtual-tour-for-your.html

    Create virtual tours for free in minutes without programming skills with Paneek. Fronted Web developer and Founder of paneek. info@paneek.net

    #16397
    Jennie Ross
    Jennie Ross
    IVRPA Sponsor Member

    Hi, MLS-Delivery.com provides tours that support 360° (Equirectangular images), still photographs and video tours specifically designed for the Real Estate industry. The only stat I can speak to is the average session duration. We see a dramatic increase on tours with 360° images verses tours containing only still and video. A traditional Real Estate virtual tour is viewed on average 2 minutes if the viewer has any interest in the property, add 360° to the mix it triples; it not uncommon to see 8 or 12 minutes.

    For information shares, views, sale time, leads generated etc… this is dependant on how the Agent who is marketing the property, leverages the technology.

    Jennie, The Happiness Wrangler
    MLS-Delivery.com

    #16664

    Ara Parikh
    Forum Member

    A realtor used OmniVirt’s VR Player with interactive hotspots to advertise on The Casper Star-Tribune (local paper in Wyoming) and saw good results. See below for numbers:

    From the article:

    “Our sales strategy is based on how well we can engage customers. Our client was excited to be the only realtor in Casper to offer such an experience. Even better, the client doubled his average CTR to 0.44% and the house was sold in under two weeks,” says Sean Johnson, Ad Director from The Casper Star-Tribune.

    Hope this helps!

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