Home Forums 360° Virtual Tours Posting Virtual Tours for Real Estate

This topic contains 8 replies, has 5 voices, and was last updated by  Tony Bacewicz 6 months, 3 weeks ago.

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  • #15178

    Tony Bacewicz
    IVRPA Professional Member

    I have a real estate investor client who wants virtual tours to help sell his properties in the U.S. What is the best way to get virtual tours online to show along with the seller’s listing photos? Some years ago I signed on with Picture Path which gave me a pipeline to Realtor.com listings, but it appears that pipeline is no longer functioning.

    In know there are various real estate virtual tour companies out there that provide a pipeline for subscriber/members but I hope to find a simple solution to show virtual tours for my client’s listings with minimum or no fee to 3rd party providers. Is there a way to do this?

    #15184

    Sam Rohn
    IVRPA Director Member webmaster

    i dont think any of the major RE listing sites currently support direct 360 Pano uploads, but this may change soon as 360 VR is becoming more mainstream

    zillow seems to have 360 tour plans, but phone panos only (low quality)
    https://www.engadget.com/2017/10/05/zillow-adding-3d-tours-real-estate-listings/

    matterport also has some presence in RE market, and matterport image quality has improved since a few years ago, but still not comparable to shooting with a real camera and having the ability to correct and improve the images in photoshop etc, or choose which hero images to feature vs navigating a maze to find the one view that makes the sale etc
    https://matterport.com/sample-real-estate-listing/

    otherwise, some realtors are buying their own inexpensive all in one 360 camera and shooting 360vr tours themselves, so presumable some of the RE listing sites are now looking at supporting 360 too
    http://realtormag.realtor.org/product-guide/cameras-and-video/article/2016/02/360-degree-cameras-for-age-virtual-listings

    you could also host your panos on 360 pano hosting sites like roundme (free or paid pro account) or similar services, and link to that from RE listing
    http://ivrpa.org/about-ivrpa/360-vr-photography-360-video-resources/#Free_360_Panorama_Virtual_Tour_Hosting_Websites

    or upload interiors and exteriors to google street view (formerly google trusted photographer business view etc)
    https://www.google.com/streetview/publish/

    however, if your client is an investor or developer vs an RE agent, they may appreciate a custom made tour perhaps on their own micro site with custom domain etc, this makes for better presentation both online and in person vs a typical messy RE site listings with competing properties etc ;)

    Sam Rohn :: New York City
    360° Panoramic Photography :: www.samrohn.com
    Location Scout :: www.nylocations.com

    #15197

    Tony Bacewicz
    IVRPA Professional Member

    Thank you for your reply Sam. More than I had hoped for. I’ve signed on to Roundme and also shoot Google StreetView for businesses. I thought Google StreetView prohibited real estate for sale on maps listing but this may have changed. Thanks again. Tony

    #16399
    Jennie Ross
    Jennie Ross
    IVRPA Sponsor Member

    Tony, Have a look at MLS-Delivery.com. It’s specifically designed for real estate and when added to the MLS listing syndication via the virtual tour link in the MLS. The Tours are unbranded and support 360° Video and Stills, with Map and Easy Share menu.

    Jennie, The Happiness Wrangler
    MLS-Delivery.com

    #16665

    Ara Parikh
    Forum Member

    Tony, check out the OmniVirt VR Player.

    If you take 360° shots of your properties and then upload to OmniVirt, you can get the embed code to place directly on your client’s site.

    #16672
    Kuula
    Kuula
    IVRPA Sponsor Member

    Hey! Check out Kuula.

    Kuula is a FAST and EASY way to build virtual tours. You will be able to link your 360 photos, add hotspots with text, images or videos, and all that within minutes!

    Read the Tutorial, see a Virtual Tour Embed Example and let us know at contact@kuula.co if you have any questions.

    #16677

    Tony Bacewicz
    IVRPA Professional Member

    Thank you Jennie, Ara and Kuula. It looks like there are more tools out there than I knew about. I appreciate your response to my post.

    Tony

    #16679
    Jennie Ross
    Jennie Ross
    IVRPA Sponsor Member

    Tony, Just keep looking and you will find one that is a perfect match for your particular needs. During your search consider the following:

    MLS Syndication Some MLS systems require the tour provider be an approved vendor with a predefined URL path. This prevents you from using Google or Youtube.

    3rd Party Branding This is a particularly sticky point for most Real Estate Agents with far-reaching impact for photographers. You are proving marketing material for their brand but must comply with MLS Syndication Branding guidelines. Furthermore, the brokerage and local MLS may have specific requirements for web and social media branding.

    For example, here in North Texas, an agent can be heavily fined for a branding violation as simple as leaving a sign in the yard with the name and brokerage visible in a photograph!

    On the other had most brokerages require any images or social media post contain agent and brokerage branding leading back to them. Always a click away from the source.

    Ease of use Make sure the product is designed for people with fabulous people skills and embedded Social media posting features. It needs to be really easy to use and understand. Your client is a salesperson with a finely honed skill set that enables them to manage large transactions and homeowners in stressful situations – not engineers and not photographers.

    Jennie, The Happiness Wrangler
    MLS-Delivery.com

    #16680

    Tony Bacewicz
    IVRPA Professional Member

    Hi Jennie, Thanks again for your detailed response. It looks like the jungle has grown thicker since I was certified with PicturePath some years ago. I recall a mass of fine print I had to sign on to for access to the Realtor.com pipeline. Perhaps I should check with the local MLS board and see what they have to say.

    I appreciate your advice!

    Tony

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