Andrew Balfour - -
Yahoo!San Francisco, CA, United States
Andrew spent 10 years in the music industry as a writer, performer and producer. During that time his band’s music reached over 100 countries garnering over 50,000 downloads. Through this experience he realized the powerful impact the intersection of digital media, technology and data could have on storytelling. Transitioning into the advertising industry, he then started the BrightRoll Creative Services to help advertisers to tell richer, more meaningful stories through interactive video. Now Andrew leads Yahoo's global ad creative innovation efforts maximizing existing formats while implementing new tools and technologies for advertisers.