But one should not confuse a reading person with an enthusiastic viewer. Both one and the other are involved in the process of receiving and processing information, but from the latter - mental activity is required to the least extent. The visual news series is accompanied by ready-made video images, so that the finished product is pushed into your consciousness, and no participation is required from you, except that you open your eyes and ears wider. Therefore, a person who consumes the flow of information through visual media can be called a consumer. And the reading person - thinking and creating.