Geoffrey Bruce - IVRPA Member

Manager of Immersive Technologies - ASU

Dublin, California, United States

Geoffrey is the Manager of Immersive Technologies and serves as the Chief Exploration Software Architect for the ETX (Education Through eXploration) Immersive Virtual Field Trip team at Arizona State University. His work focuses on VR, AR, XR and 360° research and development of interactive adaptive content to enhance the educational experience of users through the virtual exploration of scientifically significant sites around the world. Geoffrey is responsible for exploring new trends in non-linear adaptive technology and learning including AI, VR, gamification, engagement, and visualization as they apply to adaptive digital learning. He is also part of the research and assessment of the effectiveness of variants of these technologies and learning experiences as they are incorporated into curriculum. Geoffrey has over 30 years of experience working as an education technologist in immersive technologies and game development. He was the Technical Director in the education division at NASA for 12 years and holds a graduate degree centered on exploring intuitive learning in immersive virtual environments. Geoffrey has been involved in over 70 publications and numerous award-winning products both online and exhibit based including projects visible at the Smithsonian Air & Space Museum and the Tech Museum of Innovation.