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Follow The Money: Monetizing VR Today and in the Future

Creating commercial opportunities from technological advancements is the key to any technology becoming an "every day" part of our lives. VR is no different in that regard.

We have only scratched the surface of how VR will become integrated into our business and personal lives.

This panel will leverage experience from experts who are already creating business opportunities for commercial partners to highlight the potential of VR in the years to come.


Blend Media

Visual Solutions 360


Hosted by:


Adam Mirabella Manfrotto

Adam Mirabella is the Executive Vice President Manfrotto and Vitec Group PLC, the largest manufacturer and distributor of imaging accessories globally. In his role, Adam creates partnerships with companies like Instagram, 360 Rize, You Visit, Google and Facebook to create the best possible image possible when capturing VR / 360 and AR content. Manfrotto is…



Chris Helm Blend Media

Chris trained and qualified as a Charted Accountant within the Music Industry at leading global music company Sony Music Entertainment. Whilst at Sony he became Director of Finance, Operations and Corporate until he moved over to EMI Music Publishing, the largest global music publishing company, as their UK Finance Director. In 2013 Chris founded his…

Michael Kolchesky

Michael Kolchesky Visual Solutions 360

Michael Kolchesky is CEO of Visual Solutions 360°. From 2012 she has been based in Paris, France and has collaborated on large-scale projects around the globe as a VR technical consultant, 360 VR camera operator, and a VR post-production expert. She has contributed to over 30 cinematic VR projects and worked as a 360 panoramic…


PJ Morreale YouVisit

Combining over 10 years of professional photography experience with a lifelong passion for travel, music, art and action sports, PJ serves as YouVisit’s Senior Director and Head of YouVisit Studios. In addition to managing YouVisit’s production teams under the YouVisit Studios umbrella, PJ works closely with the technology, marketing and business development teams to help…

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