How Brands Engage With 360 & How Creators Can Maximise The Commercial Potential From Creating 360 Content In The Lead Up To Tokyo 2020 (2)

Maximising Commercial Potential of 360º Content in the Lead up to Tokyo 2020 Olympics

The Tokyo 2020 Olympics may seem a long way away but agencies, brands, and sponsors are furiously working on strategies to maximise coverage on an Olympian level. Audience engagement is paramount, innovation key and expectation huge, so never before has there been a better opportunity for 360º to be center stage at such a global event.

Simon Brooksbank, Head of Content at Blend Media at the IVRPA Tokyo 2018 Conference will be looking at how brands engage with 360º and how creators can maximise the commercial potential from creating 360º content in the lead up to Tokyo 2020.



Simon Brooksbank Blend Media

Simon Brooksbank is Head of Content at Blend Media. He has been producing, sourcing, acquiring, curating and distributing content of many genres for 25 years at both independent production companies and media agencies including Reuters, AP, Shutterstock and Getty Images. Blend Media, through the company’s global network of over 600 x 360 creators, hosts the…

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