Join us for Part II of our in-depth webinar series on XR websites. Learn how to effectively analyze and optimize your website after launch. Whether offering augmented, virtual, or mixed reality experiences, understanding your website’s performance is critical to success.
Saturday, September 28th at 11 AM ET, 8 AM PT, 4 PM UTC.
Register Now https://us06web.zoom.us/webinar/register/WN_pObKL9pOT_mL80ftZ2w4XA
In this session, we’ll cover essential tools and strategies for testing and evaluating your site’s functionality, including:
Performance Testing: Tools such as Google PageSpeed Insights and GTmetrix help you monitor your website’s load time, ensuring a smooth experience for users on desktop, mobile, and VR devices. Slow sites lose users—find out how to improve yours.
Analytics: Google Analytics, Facebook Pixel, etc.: Track conversions, understand user journeys, and optimize your marketing efforts by analyzing key user interactions and behaviors on your site. Learn how to leverage data to make informed decisions that drive engagement with your XR content.
Heatmaps & Session Recordings: Use tools like Hotjar and Crazy Egg to visualize user interactions. Identify where users click, scroll, and spend time on your XR service pages, helping you optimize layouts, content, and navigation for maximum engagement.
A/B Testing: Learn the benefits of running A/B tests with platforms like Google Optimize and Optimizely. Experiment with different versions of calls-to-action, page layouts, and media presentation to see what drives more conversions for XR services.
SEO & Organic Traffic: Discover how to improve your search engine ranking using tools like Ahrefs and SEMRush. We’ll cover keyword optimization specific to XR-related terms and how to build authority through backlinks and content strategies that resonate with your audience.
This webinar is ideal for XR businesses and web developers looking to understand the post-launch phase of website optimization. You’ll walk away with actionable strategies to improve site performance, user engagement, and ultimately drive more conversions.
The presentation will run about an hour with a 1/2-hour Q&A period afterward.
The live webinar is free to the VR/XR community, but you must register to attend:
Register Now https://us06web.zoom.us/webinar/register/WN_pObKL9pOT_mL80ftZ2w4XA
Who should attend?
XR professionals offering virtual tours, augmented reality, or VR services.
Web developers creating immersive, high-performance websites for XR content.
Marketing professionals interested in understanding & optimizing user behavior.
NOTE: To join this webinar, you MUST have the Zoom app installed on your computer, tablet, or phone. If you don't have that, aren't sure, or have an old version, download the app/program here.
NOTE 2: The webinar will be recorded and available on demand to IVRPA members. Not a member? Join today for access to all past and future webinar recordings and other online content.
This is the Seventh in a series of IVRPA webinars for 2024 with content for XR creatives that you won’t easily find elsewhere.
Now on demand:
AI: Your XR Creative Assistant
Teaching History through VR
VR Websites: Design, Development, & Optimization
Getting Started in VR Training
Photographic Digital Twins: A Rapidly Expanding Market
VR Video Storytelling: A New Language
Applications & Effectiveness of VR/XR
Using Google Products for Better Virtual Tours
Marketing for VR Professionals
The Smithsonian Virtual Tours (a deep dive)
Avatars & Virtual Reality: Adding ‘Life’ to VR
Sign into your paid IVRPA account and go to the Webinar Archive to view these and more.
Several webinars are available to everyone on demand, featuring:
Virtual Yosemite ~ Behind the scenes with Scott Highton