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Ricoh THETA: Visual Revolution

Originally launched in 2013, the Ricoh Theta is a handheld 360-degree camera that captures the entire space in front of its two wide-angle lenses with just a single shot. With the introduction of the Theta, it is Ricoh goal to bring 360-degree imagery closer to a wide audience, which is reflected in the elegant, slim design and simple control of the product. The compatible Android and iOS application is used for viewing, editing, and sharing of spherical images and video footage and with this, Ricoh wants to build an entire ecosystem around 360 degrees imagery. Photographers can easily access various functions, including the remote shutter, ISO, shutter speed, and exposure compensation settings. Ricoh is keen to share it's vision for 360-degree cameras.

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Thijs Ekelschot RICOH THETA

Thijs Ekelschot joined Ricoh in 2014 where he manages distirbutor sales and European marketing activities of Ricoh's consumer imaging products. In this role he has supervised the European launch of the RICOH THETA, the company’s most innovative device for capturing fully spherical images and videos. With a strong passion for innovation and consumer brand activation,…


Tomohiro Noguchi RICOH THETA

Born in Tokyo, Tomohiro Noguchi is the global head of product planning of both RICOH and PENTAX brand cameras. From the first GR analogue film camera's to Ricoh's latest technologies Tomohiro Noguchi has taken a leading role in Ricoh's product planning. Since 2013, he has been in charge of presiding THETA business in RICOH. He…

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